Shhh! Amazon starts a semi-secret digital focus group for its homegrown tv shows and movies

Amazon, which is starting to make its own TV shows, has already made a splash by letting anyone on the Web watch its test programs and weigh in on them.

Now it’s starting a more selective effort, where it invites some of its “best customers” into a semi-secret focus group, and asks for their opinions on its programming even earlier in the process.

Here’s the way Amazon describes the program, which it is calling “Amazon Preview”:

You can learn a little bit about Amazon Preview by clicking on this link, and checking out these FAQs. But you can’t learn much more about the program unless Amazon asks you to participate. And even then, you may not make the cut.

Via email, an Amazon rep confirmed that Amazon Preview exists, but wouldn’t say much more.

For the full report, visit AllThingsD.com.