The color of the new year is just peachy.
Pantone has officially crowned PANTONE 13-1023 Peach Fuzz as its 2024 Color of the Year.
In a press release, the color brand described the shade of choice as a "velvety gentle peach whose all-embracing spirit enriches mind, body and soul."
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Pantone addressed that during a "time of turmoil in many aspects of our lives," the need for "nurturing, empathy and compassion grows ever stronger, as does our imaginings of a more peaceful future."
Pantone announced Peach Fuzz as its 2024 Color of the Year. (The Development)
"A warm and cozy shade highlighting our desire for togetherness with others and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness," the company wrote.
"Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration."
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Pantone Color Institute's executive director Leatrice Eiseman commented in a statement that the "cozy peach hue softly nestled between pink and orange" conjures up an "air of calm."
She added that the color offers "a space to be, feel and heal and to flourish … whether spending time with others or taking the time to enjoy a moment by ourselves."
"Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our well-being," Eiseman went on.
"An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth."
This year marks the 25th anniversary of the Pantone Color of the Year program.
A PANTONE 13-1023 Peach Fuzz swatch is shown. (Pantone)
The program was first introduced in 1999 with PANTONE 15-4020 Cerulean Blue.
Each year's selection serves as "an expression of a mood and an attitude on the part of the consumer," according to the company.
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"Through the years, the Pantone Color of the Year program has become a globally iconic cultural touchstone, drawing attention to how what is taking place in our global culture is reflected and expressed through the language of color," Pantone noted.
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Pantone Color Institute's Vice President Laurie Pressman reflected that this year’s color implies an "increased focus on community and people across the world reframing how they want to live and evaluating what is important – that being the comfort of being close to those we love."
"An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth," noted Eiseman. (Pantone)
"The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul," she said.
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"In the spirit of PANTONE 13-1023 Peach Fuzz, we reflect back on the last 25 years of the Pantone Color of the Year program, grateful to provide an avenue where designers and color enthusiasts all over the world can engage in a conversation about color, be inspired by color and showcase their creativity within their communities," said Pressman.
She added, "We look forward to continuing this for many more years to come."
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