Kim Kardashian accused of 'cultural appropriation' over new 'Kimono' shapewear line
{{#rendered}} {{/rendered}}Because it's Kimono, get it?
Kim Kardashian-West is being called out for “cultural appropriation” again after revealing the name for her new line of shapewear: Kimono.
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{{#rendered}} {{/rendered}}Kimono, which means “thing to wear” in Japanese, is a type of traditional outfit worn in Japan, featuring wide sleeves on a long, loose robe that is that bound by a sash. The garment is worn typically by women.
However, Kardashian-West decided to file for a trademark of the word for her new brand, using it as a pun on her first name.
The reality television star is being called out for “cultural appropriation” after revealing the name for her new line of shapewear: Kimono. (Getty)
As soon as she announced the launch on Twitter, people immediately responded accusing the celebrity of being "arrogant” and pleading with her to change the name.
{{#rendered}} {{/rendered}}Those outraged by the name even coined a hashtag “KimOhNo” as a play on the pronunciation of the word.
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But some on Twitter defended Kardashian for her trademarking the word Kimono.
{{#rendered}} {{/rendered}}Kardashian-West has yet to respond to the backlash, but this is not the first time she has been accused of cultural appropriation.
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In 2018, the reality television star was slammed for wearing Fulani braids. More recently, the actress was called out for wearing traditional Indian gold maang tikka jewelry.
{{#rendered}} {{/rendered}}“She’s done appropriating black culture, now she’s moved onto south Asian,” one critic wrote.