Smashburger offering $54 'Smash Pass' which entitles customers to $1 burgers
{{#rendered}} {{/rendered}}Smashburger is taking a page out of Olive Garden's playbook. (Reuters)
Smashburger is trying out a holiday burger pass — called “The Smash Pass” — that will allow customers to purchase a burger for $1 from November 15 through January 9. As part of the deal, the $54 pass will allow customers to buy one burger per day for $1, excluding Thanksgiving and Christmas, from mid-November to early January.
“We’ve never done it before,” the Denver-based chain’s CEO, Tom Ryan, told Nation’s Restaurant News. “We’re going to see how it works.”
Not only will customers be able to purchase a $1 burger, the coupon extends to any entrée for the same price. That means customers have the option of a turkey burger, black bean burger or salad should they choose.
{{#rendered}} {{/rendered}}“My strategy came from watching the results of the Olive Garden thing,” Ryan said referring to Olive Garden's success with their Pasta Pass. “It’s a big program.”
Smashburger's $54 burger pass will entitle one buyer to daily $1 burgers for nearly two months. (Reuters)
The Smash Pass is currently available online for purchase by Smash Burger loyalty program members and will remain available until November 15.