Mochi donuts are colorful, whimsical, Instagrammable: Japanese-American sweet treat trending in US
American donut maker conceived delicious deep-fried delight after opening in Japan
{{#rendered}} {{/rendered}}Americans want mo’ and mo' mochi donuts.
Colorful and whimsical, the sweet, exotic treat is a fusion of Japanese and American pastry traditions. Mochi donuts are exploding in popularity here in the United States.
They were conceived in Japan by Mister Donut, originally an American company but now almost exclusively an overseas brand.
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Mochi donuts entered the U.S. via Hawaii. They bubbled for decades as an in-the-know food find on both sides of the Pacific before the recent mochi-donut mania.
"Around 2019, mochi donuts started appearing in the major cities in the continental U.S., from Seattle, to San Francisco, to New York City," reports the website for Sakuraco, a digital community that promotes Japanese food and culture.
{{#rendered}} {{/rendered}}Heather Kim, owner of Pondejoy in Boston, displays some of her mochi donuts, flavored with matcha, rose milk tea, black sesamea, almond chocolate, blueberry pie and pistachio. (Jonathan Wiggs/Globe Staff)
The site also notes, "Even though mochi donuts had already been popular in Hawaii for over a decade at this point, the rest of the country was finally getting on board."
Mochi is a Japanese cake made from glutinous rice flour or tapioca flour.
The donuts are shaped into circles and deep-fried, much like American donuts.
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Mister Donut, founded in Massachusetts in 1956, is credited with the delicious innovation. Mister Donut founder Henry Winokur was a cousin of William Rosenberg, who established the first Dunkin' Donuts in Quincy, Massachusetts in 1950.
Mister Donut opened its first location in Japan in 1971.
{{#rendered}} {{/rendered}}Mochi Dolci on the Upper West Side of Manhattan has helped lead the mochi donut trend in New York City. A colorful, whimsical vibe is an essential part of the growing appeal of mochi donuts. (Kerry J. Byrne/Fox News Digital)
"Changes were made to the Mister Donut recipes and presentation in order to appeal to the Japanese customer base," reports Sakuraco.
"It was a success and the franchise quickly became a sensation."
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{{#rendered}} {{/rendered}}Mochi donuts are different than American donuts in several notable ways.
The donut rings are shaped into individual bubbles. Each knot of sweetness can be plucked off one at a time and plopped between your lips in a perfect coffee-friendly single bite.
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{{#rendered}} {{/rendered}}They offer exotic flavors representing their cross-cultural origin: everything from guava and matcha to lavender and Fruity Pebbles.
A selection of mochi donuts from Pondejoy, a locally owned shop in Boston, Massachusetts. (Jonathan Wiggs/The Boston Globe via Getty Images)
Their bubble bites and color make mochi donuts photo friendly — one major reason they're surging here in an era when every meal for many people is a social media photo op.
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{{#rendered}} {{/rendered}}"Part of the trend was largely aided by the Instagrammable quality of the dessert and the creativity of bakeries with their flavor and color combinations," says Sakuraco.
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