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Fast Food

McDonald's testing 'Crispy Chicken Sandwich' amid 'Chicken Wars' with Popeyes, Chick-fil-A

By Alexandra Deabler Fox News
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Better late than never.

McDonald’s is kicking off December by officially entering into the so-called "Chicken Wars" — a food fight that Popeyes started in August with the initial release of its now-infamous Chicken Sandwich — with a brand-new "Crispy Chicken Sandwich" that shares several of the same attributes.

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The fast-food chain announced the new chicken sandwich on Twitter, confirming that it will be available as part of a test in two U.S. cities starting Monday.

The tweet included a photo of a McDonald’s branded bag and had a photo of a chicken silhouette with “12/2” printed in it, along with the two cities.

The tweet included a photo of a McDonald’s branded bag and had a photo of a chicken silhouette with “12/2” printed in it, along with the two cities. (McDonald's Twitter)

“Houston. Knoxville. Lunch tomorrow? No beef,” the chain shared on Sunday, Dec. 1, along with an emoji of a chicken's head and a winking face.

The tweet included a photo of a McDonald’s-branded bag featuring a graphic of a chicken's silhouette containing the date “12/2." The bag itself also listed the names of both cities where the tests would be taking place.

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The Crispy Chicken Sandwich appears to be a dressed-down version of the chain's other chicken sandwich options, as it features a fried chicken filet served on a potato roll, topped with butter and pickles. The deluxe version will include tomatoes, lettuce and mayo. (McDonald's currently offers a Buttermilk Crispy Chicken Sandwich and a McChicken.)

The Crispy Chicken Sandwich is a dressed-down version of the McDonald's menu's other chicken sandwich options, featuring a fried chicken filet served on a potato roll, topped with butter and pickles.

The Crispy Chicken Sandwich is a dressed-down version of the McDonald's menu's other chicken sandwich options, featuring a fried chicken filet served on a potato roll, topped with butter and pickles. (McDonald's)

Similarly, Popeyes’ Chicken Sandwich and Chick-fil-A’s original Chicken Sandwich are both served with fried chicken filets, sauce — or butter, in Chick-fil-A's case — and pickles.

McDonald’s is even doubling down on its efforts to overtake Popeyes and Chick-fil-A in the chicken sandwich wars by serving its new sandwich in a bag, just like its competitors.

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The new Crispy Chicken Sandwich will be testing from Dec. 2 through Jan. 26, a McDonald’s spokesperson confirmed to Fox News.

A deluxe version will include tomatoes, lettuce and mayo.

A deluxe version will include tomatoes, lettuce and mayo. (McDonald's)

The chain did not unveil an official date for a nationwide release. However, according to a statement from McDonald's, “everyone should stay tuned for what’s to come in 2020.”

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The launch of the Crispy Chicken Sandwich comes after the brand’s previous attempt to gain traction on its chicken options with the September release of a Spicy BBQ Chicken Sandwich.