Jeep named most patriotic automaker and brand
Jeep has led the Brand Keys list since 2002.
{{#rendered}} {{/rendered}}Jeep is on a red, white and blue streak.
The automaker has been named the most patriotic brand in America for the 20th year in a row.
The company that traces its roots to World War 2 was tops on the latest edition of the survey conducted by brand loyalty consultancy Brand Keys, which ask respondents to rank brands that best embody the value of "patriotism."
{{#rendered}} {{/rendered}}Jeep finished ahead of Disney in second, Amazon and Walmart tied for third, Coca-Cola in fourth and American Express and Ford tied for fifth.
The Jeep Wrangler and Gladiator Freedom editions salute the U.S. Military. (Jeep)
"Brands now battle in a marketplace impeded by the pandemic, political tribalism, and intensified social activism, all of which coalesced to change lives and notions of patriotism," Brand Keys president Robert Passikoff said.
The Michigan-made Ford F-150 Lightning features an American flag logo. (Christopher Dilts/Bloomberg via Getty Images)
Ford was the only other car company in the top 50, while motorcycle builder Harley-Davidson ranked 20th.
{{#rendered}} {{/rendered}}The Pan America 1250 Special G.I. was designed as a tribute to the U.S. Armed Forces. (Harley-Davidson)
Tesla slipped off the list from 30th last year.
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Even as it has become part of an American-Italian-French conglomerate, Jeep continues to lean heavily into its historic ties to the U.S. Military with special models including the new Freedom edition Wrangler and Gladiator.
{{#rendered}} {{/rendered}}The Gladiator Freedom edition is available for 2023. (Jeep)
Both wear American flags on their fenders and Jeep donates $250 to military charities for each sold.