Dodge CEO: We're going electric 'differently'
Dodge CEO Tim Kuniskis enters The Fox Garage to talk about how Dodge is going electric differently than other brands.
Dodge is shutting down the assembly line that produces its Challenger muscle in December 2023, but its building as many as it can before then and a few will be sold with … some assembly required.
The automaker is looking to get the most out of the factory while it still has it, so it has decided to sell Challenger bodies a-la-carte for drag racing car builders.
The body-in-whites will be literally that. Complete shells finished in a white e-coat of paint, although other colors are optional.
They are priced at $7,995 and will be available for order through one of Dodge's Direct Connection dealers, which have been certified to sell its top performance and racing parts.
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The Challenger body-in-white is priced at $7,995. (Dodge)
The bodies are aimed at grassroots racers looking to create an affordable drag car that's not street legal, but Dodge has something for those who are willing to pay more to get more.
The Challenger rolling chassis is $89,999 without engine or transmission. (Dodge)
It will be offering full rolling chassis racing car complete with a suspension, roll cage, Strange Engineering 9-inch rear axle and drag wheels with Mickey Thompson tires for $89,999.
The DC 170 drag car showcases Direct Connection parts. (Dodge)
Buyers will have to add their own powertrain, driveline and engine management system to finish it off, but there is a wide selection of all of them available from the Direct Connection catalog, depending on the level of performance being looked for.
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Dodge will sell a carbon fiber recreation of the 1970 Charger body built by Finale Speed. (Finale Speed)
Dodge is also teaming up with Finale Speed to sell full carbon fiber recreations of the 1970 Dodge Charger for street customs, with the Plymouth Barracuda and Plymouth Road Runner to follow.
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Pricing has not been announced, but completed carbon fiber-bodied custom cars often sell for well into the six-figure range.